We also created overlay images for all of VFA’s iconic cities. We used a color gradient that extended red to blue to showcase the thousands of brilliant colors between.
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Though not ready for a full rebrand, VFA was interested in taking their traditionally red/white/blue color motif and extending the boundaries to a more modern feel. In our interactive makeover of the VFA site, we also leveraged a light branding change.
All of the five W’s and one H are readily available, organized and grouped based on persona. On their new non-profit website, the targeted double navigation allows VFA experts and newcomers alike to access the information they want in a single click. We looked to create a story-driven design approach that led a user, regardless of background, to understand the core of what VFA is about-amazing talent in up-and-coming cities with a startup purpose. If there is ever a time to have a simple, single page site, this was not one of those times! THE SOLUTION The VFA site attracts multiple types of college students, post grads, fellowship alums, community supporters and, of course, donors and corporate sponsors. We needed to improve the web design and the user experience. The initial challenge in the architecture process revolved around successfully conveying an incredibly large amount of information to serve the correct people from an experience perspective. Our task in building the new VFA website was to convey the colossal scale and impact of the organization to a variety of personas and site visitors. In a single conversation, you can instantly recognize that VFA’s mission is bigger than anything you may have imagined. The experience of speaking with a VFA Fellow, team member, or even a candidate, however, is a distinct one. Previously, hearing the VFA name or looking at their old website, it was difficult, if not impossible, to infer the scale of the organization. Related: Learn more about the power of a partial or full re-brand! Check out Community Teamwork’s transformation. VFA Fellows join a startup in an emerging city, where they learn hands-on what it takes to become a successful entrepreneur.
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VFA is a career accelerator for recent grads who want to learn how to build a company and make an impact. We’re excited to announce that VFA’s new web presence now matches this impressive, growing presence! In just over three short years, VFA and its talented team has carved out a strong presence in the post-college startup space. When we first met Venture for America (VFA), their story was hidden by the fact that they move quickly-extremely quickly. There are rarely companies and organizations that we work with that have that special blend of persona understanding, technical respect and design eye – THIS is Venture for America.
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